Produced by: Sarah Sulick
Directed by: Rebecca Johnson
Production company: Bright Pictures and Creativity Capital
Marketing and Distribution
Distribution- Fierce production
Target audience:
• Urban adults (25+)
• Urban young people (15-25), both sexes, who relate to story and cast and listen to soundtrack artists
• Urban young people (15-25), both sexes, who relate to story and cast and listen to soundtrack artists
Posters, trailers, print ads, social media etc. were key marketing strategies used to promote this film
They promoted their film in 3 stages:
What was the budget?
The production budget of HONEYTRAP was under £1million, to be financed primarily through donations via crowdfunding platform and grant/corporate social responsibility funding. Sarah and Rebecca both had strong track records in fundraising and secured an initial £20k grant from the Walcot Foundation.
Who stars in it?
Technology used to make this film
- ADR - Automated Dialogue Replacement - lines were recorded to sync for additional clarity (lots of planes fly over Brixton!) or sometimes for additional plot detail.
- Grading - Photoshop for moving images. This is where the look and feel of the film were created with tweaks in colour, brightness and saturation and additional touches like flare
Cross Media Convergence
Dvds
Synergy
Dvds
Format- Available in 2D
Filming location- Brixton , London uk