Honey Trap Pt 2

HONEY TRAP

Production

Who directed the film ? 

Rebecca Johnson 

Why did the director choose to tell this particular story? Where is the story idea from and why is it topical? 

The director chose to base the film on a real story and was inspired off a real case murder involving the same thing shown in the movie where the girl leads the boy to his death. She also wanted to show how the perspective of female members of ganged are like within the gang society so she also portrayed this too.

Who produced the film ?

Sarah Sulick and Amy Ricker

What was the budget?

Under £1 million however plus more from other sources.

How did they raise the funds for the film? 

They received funds from the Walcott foundation, Deutsche Bank, Barclay community and first light. Also through crowd sourcing. 

How did they find the films cast ? 

There are many different methods that honeytrap decided to search for such as young people via agencies, theaters, schools, community centers and street casting

Who did the director collaborate with and why was this important?

David Raedeker (Photography) won best cinematography award in the past. Tracey Grander (Editor) has 30 years of experience and her best known work won an oscar.

What technology has been used to make the film ?

ADR - Automated Dialogue Replacement - lines were recorded to sync for additional clarity or sometimes for additional plot details.

Grading - Photoshop for moving images.  This is where the look and feel of the film were created with tweaks in colour, brightness, saturation and additional touches.

What examples of cross media convergence can you find?

The soundtrack used in the film and RWD (magazine) 

Where was the film made? Why was it important to the director?

Brixton, South London, because its the 'ghetto' are of South London and it would add realism to the story and that's where the actual events took place.

Distribution 

Who is the distributor of the film? 

The distributor of the film is Anchor Bay

What other films have they distributed?

Kite, Scream 4, 5 days of war, Sarah's key and many more

Marketing

Who is the target audience?

The film is aimed at 17-24 and is a unisex film for those who mostly live in the urban cities could understand the concept of the film and the meaning much closer as they can most likely relate to the film through experience.

List the different marketing tools that have been used to promote the film to different audiences?

Different types of promotion such as youtube to promote their film "HoneyTrap" to more of a global audience since most content can be viewed internationally. Trailers were used for the awareness of the film and when it was releasing but also to pull in the audience with small short trailer teaser. Also had dedicated social networking pages such as Facebook,  Twitter and Tumblr since this has a large user base it is a vital location promote their film. On top of this they used the soundtrack to promote the film and including the cast.

How has the 'social inclusion' aspect of the film helped to promote and market it to the audience?

The social institution aspect helped to promote and market the film to the target audience, who are mainly young people, as they are able to relate and emphasize with the characters.

Why would this film appeal to a National audience? 

The film is based off a real life occurrence that had been broadcast on news for a while in the past since it was based in a UK Location i think the film would be connected to a UK audience most likely the southern part of London. There also lots of many gang related crimes around the UK and usually are happening quite frequently now.

Are there any examples of synergy with other products/merchandise?

The music used in the film is by South London music artists 

What is the role of the BFI London Film Festival in promoting the film and the film maker? 

Their role is to display the film to a larger audience and to attract many viewers as possible this is where you can pull in big distributor companies who may be interested in the film to also buy the film and distribute it to a wider audience. 

Exhibition

 Where is the film being released? 

Nationwide 

When is the film being released? 

October 2014 

In which cinemas is the film being released? 

Independent Cinemas. The Ritzy 

How successful is the film to date?

Its recently has been release and box office figures have not been updated.

HoneyTrap Production,Distribution,Marketing. Exhibition

HoneyTrap Film

Production

Distribution

The distributor was Anchor Bay Entertainment and was to set be distributed in the UK

HoneyTrap Research

Honey Trap Research

Honey Trap was produced by Sarah Sulick & Amy Ricker the director was Rebecca Johnson.

Sarah Sulick

Rebecca Johnson

The production company is Bright picture and Creativity Capitals.

The overall film budgets for the film was under £1 million but they also obtained £20,000 from another company called the Walcot Foundation.

Below this is the main cast of the film "HoneyTrap"

Lucien Laviscount   Jessica Sula      Modupe Adeyeye

                                           

Ntonga Mwanza         Naomi Ryan           Tosin Cole

                                   

Marketing & Distrubition

The distributor of this film was Anchor Bay Entertainments the film is aimed at 17-24 and is a unisex film who mostly live in the urban cities could under the concept of the film and the meaning much closer as they can most likely relate to the film.

There was 3 main stages that Honey trap went through.

Firstly i will explain the fundraising section of how honey-trap raised more money for their projects so they used website like "indiegogo" where they created a profile for their film and advertised it. This got the audience interested and donating money to the film and depending on how much they donated they could unlock a certain tier of rewards.

Second stage of the promoting was using social networking sites such as Facebook where they had official page to release small teasers, content and also live feed on whats happening with the film.

The cast, soundtrack artist, network of young people also post a variety of leaks or content online through their own person social networking accounts.

Film sold to distributors such as fierce Production where they advertise and promote the film interesting more distributors and viewers.

Last the third stage where its the run-up to release and festivals this is where they recruit publicist and PR companies to get their name out. Issue-led features out in broadsheets as well as reviews and also film industry trades. They target big target audiences using big websites that relate to their film such as music blog and magazines other film websites. Look at other possible networking promotional methods such as phone apps like blackberry messenger, whats app, snap chat and more free chat systems.

Technologies Used

ADR - Automated Dialogue Replacement - lines were recorded to sync for additional clarity or sometimes for additional plot detail

Grading - Photoshop for moving images. This is where the look and feel of the film were created with tweaks in colour, brightness and saturation and additional touches.

HoneyTrap  is now available on DVD 

The film was released on 17th October 2014 worldwide and its also available in 2D and was filmed in Brixton, London

Guardian Of The Galaxy

Guardian Of The Galaxy

The person who directed was James Gunn and he was also a writer with Nicole Perlman. There were many other producers such as Kevin Feige, Louis D'Esposito, Victoria Alonso, Jeremy Latcham, Alan Fine, Stan Lee, Nikola Korda

The Cast of the film are displayed below using the Google search engine keywords was "Guardian of the Galaxy Cast"

Nicole Perlman

James Gunn

These are; Chris patt, Zoe Saldana, Vin Diesel (Voice), Bradley Cooper (Voice), Lee Pace, Karen Gillan, Djimon Hounsou, John C. Reilly, Glenn Close, Benicio Del Toro.

This movie was produced by large comic company but also know in film industry now (Marvel Studio).

The budget the producers and the director had to work with was $170 millions

The technology they used was CGI which meant Computer Generated Imagery the usually place these small mechanism so body can be traced and the facial features this would all be done and then edit on the computer to give visual effect make up to the character.

The movie was distributed by Walt Disney Studio Motion Pictures.

Guardian Of The Galaxy markets in many different methods starting from just the movies to cosmetic, children toys, adult toys, games, phone applications and more.

IOS App Game

Guardian Figurine for a Game

Adults toy of groot

Guardian Of The Galaxy Shirt

Twitter

Facebook

Media cross convergence has been used a lot for this movies such as a official site and mobile game applications and many mostly shown above with the screenshots and photos.

World premiere of Guardian of the Galaxy was on the 21st of July 2014 and was on screen at Dolby Theater in Hollywood. The movies was then release in the UK on the 31st of July 2014 and in the states the 1st of august. The movies was screened in many different cinemas as this was well-known company for success such Cine-world, Vue, Odeon and also IMAX 3D

Guardians of the Galaxy at the Dolby Theater

Right now Guardian Of The Galaxy is currently been screening only in cinemas for now but will then soon be release on Blu-ray DVD or digital platform for downloading on the November 24th 2014 and is said to be release under Walt Disney studios

Target audience is more male oriented than females who enjoy comic books or animated film but also have interest in the action genres ages of around 16-25. 

SCREAM YOUR HEADS OFF!

The newest movie scream is coming near your local cinema so be careful scream can be anywhere. Get ready for one of the funniest horror movies yet to come jam packed with comedy and gruesome scenes.

Poster made by Ken Du all credits go to him.

Film Industry

The Film Industry

Pre-production is the process of planning stage before the film is made such as props, locations, cast members and costumes are determined. This usually only happens when the film is green lit which means when the film has been agreed upon and is financially stabled to start the film making process.

Production is when the film is recorded live and where the filming finally starts to take place once all arrangements are in place.

Post-Production is the part once all filming is completed and where editors get involved to edit the clips so everything seems seamless but also to add SFX, VFX and transitions.

Fox Film Entertainment

The founder of "Fox Film Entertainment" is William Fox who founded the film studio corporation in 1915 and then the fox west coast theaters chain in the 1920s however William had to sell his companies interest to settle bankruptcy, although his the brand name lives on in many different medias such as Fox TV Network, Fox News Channel and more.

Fox film entertainment is one of the major film institution in America that produce many different films creating one of the biggest successful first 3D movie "Avatar".

"Avatar" One of the first 3D Movies

The fox company ownership is currently took by Rupert Murdoc and is still going at a steady pace of producing good quality movies such as x-men, planet of the ape and more.

Independent film is a professional film production whereas the feature film is produce outside of of a major film studio system. These independent films are usually distributed towards entertainment companies. These films usually have smaller budget that major film studio film because it's not connected with major studio.

Distribution of films

Film distribution this is when the film is allowed to be viewed by an audience. The people who have produce the film never distribute it their job is just to get the film done. Then they sell it off to another company who distribute the films. The film distributors job is to determine how the product will be marketed such as the release date or what sort of plan they decide to present this to the buyer/audiences. Most film distributors like to display the film to sale agents to find someone who will buy the film off them so they can sell film nationally to a wider audience or sale it to the big theaters/cinema companies. Distributors makes sure that a film doesn't get release on a date where another big film is being show since there could be a clash and most distributors don't want the audience to pick one film over another that way they don't lose money so they choose a particular date for the best release. Distribution is one of the important stages of film industries since without them there would be no sales.

Exhibition

There are many different ways audience view their films by but there is also many different types of software/programs that allow us to view films from home such as Netflix, Amazon Prime TV, LoveFilm, DVDs, downloading. These programs allow us to view content on different types of platform as they're compatible with tablets, smartphones, smartTVs, computers and more. Box office usually list most of the highest earning films because this tells people how much money was accumulated from tickets sells, DVDs sells, Online sells. Cinemas/theaters make income from selling tickets, selling refreshments and on-screen advertisements to the viewers making profit in return when buying the movie. Although other people may decide to stay home but to keep them coming to the cinema they must implemented comfortableness of seating and the surround to make visualization of the movie easier making it feel more immersed. The Ancillary markets are non-theatrical markets these are TV, Internet streaming, Online purchases or pay rental fees. So customers must pay before being able to view the content or may watch the film on the TV for free.

Marketing

Marketing process is the way the film is being displayed to the audience to attract customers to wanting to watch the film. There are many different type of ways of how film market to their audience such as billboards, posters, bus stops, buses and many more. These either be electronic media such as computers where they could post trailers or have a official website. On the other hand there is also social networking sites where it allows the audience to share and help market the name of the film to other friends, family, work colleagues and so forth.