Honeytrap - Research Activity
Production
Who directed the film ?
Rebecca Johnson
Why did the director choose to tell this particular story? Where is the story idea from and why is it topical?
Based on a real story which improved rates of crime. The story came from the case of Samantha Joseph and the TV drama My Murder.
Who produced the film ?
Sarah Sulick
What was the budget?
Under £1 million
How did they raise the funds for the film?
They received funds from the Walcott foundation, Deutsche Bank, Barclay community and first light.
How did they find the films cast ?
Searching for young people via agencies, theatres, schools, community centres and street casting
Who did the director collaborate with and why was this important?
David Raedeker (Photgraphy) won best cinematography award in the past. Tracey Grander (Editor) has 30 years of experiance and her best known work won an oscar.
What technology has been used to make the film ?
Computers, editing software, cameras
What examples of cross media convergence can you find?
The soundtrack used in the film and RWD (magazine)
Where was the film made? Why was it important to the director?
Brixton, South London, because its the 'ghetto' are of South London and it would add realism to the story.
Distribution
Who is the distributor of the film?
The distributor of the film is an International Film Festival.
What other films have they distributed?
Kite and The Great Ghost Rescue
Marketing
Who is the target audience ?
Urban 25+ and Urban People 15- 25 both genders, who can relate to story and cast and listen to soundtrack artists.
List the different marketing tools that have been used to promote the film to different audiences ?
They dedicated film pages on Facebook, Twitter and Tumblr, they also used the soundtrack to promote the film also the cast.
How has the 'social inclusion' aspect of the film helped to promote and market it to the audience ?
The social institution aspect helped to promote and market the film to the target audience, who are mainly young people, as they are able to relate and empathies with the characters.
Why would this film appeal to a National audience ?
Because it's based on true life story and being filmed in the UK and with an UK audience.
Are there any examples of synergy with other products/merchandise ?
The music used in the film is by South London music artists
What is the role of the BFI London Film Festival in promoting the film and the film maker ?
Their role is to display the film to a larger audience and to attract many viewers as possible.
Exhibition
Where is the film being released?
Nationwide
When is the film being released ?
October 2014
In which cinemas is the film being released?
Independent Cinemas. The Ritzy
How successful is the film to date?
Its recently has been release and box office figures have not been updated.
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