HONEY TRAP
Production
Who
directed the film ?
Rebecca
Johnson
Why
did the director choose to tell this particular story? Where is the story idea
from and why is it topical?
Based on
a real story which improved rates of crime. The story came from the case of
Samantha Joseph (who led a boy into his death which the term 'honey trap' came from) and the TV drama My Murder.
Who
produced the film ?
Sarah
Sulick and Amy Ricker
What
was the budget?
Under £1
million
How
did they raise the funds for the film?
They
received funds from the Walcott foundation, Deutsche Bank, Barclay community
and first light. Also through crowd sourcing.
How
did they find the films cast ?
Searching
for young people via agencies, theatres, schools, community centres and street
casting
Who
did the director collaborate with and why was this important?
David
Raedeker (Photgraphy) won best cinematography award in the past. Tracey Grander
(Editor) has 30 years of experiance and her best known work won an oscar.
What
technology has been used to make the film ?
Computers,
editing software, cameras
What
examples of cross media convergence can you find?
The
soundtrack used in the film and RWD (magazine)
Where
was the film made? Why was it important to the director?
Brixton,
South London, because its the 'ghetto' are of South London and it would add
realism to the story and that's where the actual events took place
Distribution
Who
is the distributor of the film?
The
distributor of the film is Anchor Bay
What
other films have they distributed?
Kite and
The Great Ghost Rescue
Marketing
Who is the target audience ?
Urban 25+
and Urban People 15- 25 both genders, who can relate to story and cast and
listen to soundtrack artists.
List the different marketing tools that have been used to promote the
film to different audiences ?
they used youtube to promote their film by having their own channel. Trailers where also used for awareness of the film and its release.They
dedicated film pages on Facebook, Twitter and Tumblr, they also used the
soundtrack to promote the film also the cast.
How has the 'social inclusion' aspect of the film helped to promote and
market it to the audience ?
The
social institution aspect helped to promote and market the film to the target
audience, who are mainly young people, as they are able to relate and empathies
with the characters.
Why would this film appeal to a National audience ?
Because
it's based on true events the national audience will be able to connect/feel empathy and due to it being filmed in the UK it will automatically have a UK
audience.
Are there any examples of synergy with other products/merchandise
?
The music
used in the film is by South London music artists
What is the role of the BFI London Film Festival in promoting the film
and the film maker ?
Their
role is to display the film to a larger audience and to attract many viewers as
possible.
Exhibition
Where
is the film being released?
Nationwide
When
is the film being released ?
October
2014
In
which cinemas is the film being released?
Independent
Cinemas. The Ritzy
How
successful is the film to date?
Its
recently has been release and box office figures have not been updated.
